Job Title: Media Specialist
Department: Resource Development and Marketing
Reports to: Corporate Relationship Director
Modality: This position is a hybrid role that requires a minimum of three days per week in the office located in Jackson, MS.
Job Type: Part-Time (20-25 hours per week)
Date: November 2025
Summary: Works under the supervision of the Corporate Relationship Director to implement the execution and UWCA’s integrated marketing plan. This role will perform the day-to-day operations of the marketing & communications team and lead content creation, including but not limited to social media content, marketing copy, website design, e-newsletters, talking points, etc. This role utilizes best-practice methods for leveraging all communication channels (internal and external) to develop strategic content, employing social listening and media monitoring, and tracking and analyzing results. This position will execute strategies consistent with UWCA branding and graphic standards.
Key Accountabilities:
General
- Implement innovative omnichannel, segmented annual content calendars and communication plans to raise the profile of UWCA and drive engagement and conversions, such as volunteer sign-ups, donations, and event registrations.
- Contribute to the ideation, development, and implementation of integrated marketing campaigns designed to meet business objectives, including garnering market exposure (raising the profile) and driving revenue from new or existing donors.
- Track, monitor, and analyze social, web, email, and media analytics to inform strategic content strategies.
- Review and prioritize all Marketing Assistance Forms received from internal stakeholders to ensure departmental needs are met.
- Assist with the production of collateral materials and organization publications. Work with vendors/in-house team to layout, design, proofread, approve, coordinate printing and see projects to completion.
- Partner with Community Impact team to support UWCA-branded events, promoting the event, developing collateral and working with speakers.
- Participate as a champion, project lead, and/or member of organizational development teams as required
- Contribute to the overall organizational success by performing other duties and responsibilities as assigned.
- A valid driver’s license, proof of auto insurance coverage and daily access to a personal vehicle, as this position requires local travel.
Writing and Editing
- Create storytelling and message development for UWCA.
- Produce written content for UWCA. This includes drafting marketing copy, video and event scripts, blogs, search engine optimized web page, social media content, email copy, special features, talking points, internal communications, etc.
- Follow national/local news stories and social media trends to make relevant connections to UWCA’s work.
- Perform and/or coordinate phone and in-person interviews of UWCA clients, donors, volunteers, and others in various environments. Capture and draft profile stories and related content based on interviews.
Digital Content Strategy
- Champion the UWCA’s overarching digital content strategy — driving in-market, cross-generational exposure, deepening engagement, and fostering brand understanding.
- Build a pipeline of qualified leads for prospective volunteers and donors, managing a marketing funnel that actively builds awareness, promotes engagement through lead nurture tactics, and yields recurring donations among a cross-generational market.
- Lead the predominately organic social media strategy and content creation for all UWCA’s social media channels, including but not limited to Facebook, Instagram, X (Twitter), LinkedIn, YouTube, etc. This includes generating organic and paid content, as well as through social media influencers.
- Maintain the website to ensure optimized content, a positive user experience for multiple audience profiles, and ensure web presence meets business goals.
Functional Competencies/Accountabilities:
Attributes & Behaviors:
- Mission Focused: Create real social change that leads to better lives and healthier communities.
- Relationship-Oriented: ultivate and manage relationships toward a common goal.
- Collaborator: Understand the roles and contributions of all sectors of the community and can mobilize resources through meaningful engagement.
- Results-Driven: Dedicated to shared and measurable goals for the common good; creating resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
- Brand-Steward: Steward of the brand and understands the role in growing and protecting the reputation and results of the greater network.
Education and Experience:
- A bachelor’s degree in marketing, journalism, public relations, communications, or something similar is required. An equivalent combination of education and experience may be considered in place of a degree
- Excellent oral, written, and communication skills are required
- Must have an excellent understanding of social media engagement, content development, and strategy for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
- >Must possess excellent public speaking skills with the ability to write clearly for presentations, marketing copy, and publicity
- Must be familiar with AP style, public relations writing, and media relations skills
- Must be self-motivated; possess excellent planning and organizational skills in meeting deadlines, and be able to work with a minimum of supervision
- Must be customer service oriented and able to work well with leadership, senior business leaders, staff, and community volunteers
- Desktop publishing skills, as well as proficiency using social media, Microsoft PowerPoint, and other Microsoft Office products, are required.
Physical Demands:
Physical demands include sitting or standing for extended periods, bending, occasionally lifting items weighing up to approximately 25 pounds, regularly moving throughout the building between floors, traveling to outside meetings, and regularly using standard office equipment such as the telephone, copier, and computer. Demands also involve protracted concentration. Reliable transportation is required. The job involves frequent interactions with internal and external customers and routinely intense public contact.
United Way of the Capital Area is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
To apply for this job, send your resume, references, and a portfolio including examples of written copy and graphic design work to Mea Ashley, the Corporate Relationship Director, at mea@myunitedway.com.